Thijssen JJJ, Bregantini D. Costly sequential experimentation and project valuation with an application to health technology assessment. J Econ Dyn Control. 2017 Apr 1;77:202-29. doi: 10.1016/j.jedc.2017.01.016
Phanikumar CV, Maitra B. Modeling willingness-to-pay values for rural bus attributes under different trip purposes. JTRF. 2006;45(2):31-44. doi: 10.22004/ag.econ.206787