Health Preference Assessment

Do you know what your patients value and what they would be willing to trade-off (or pay for) to get what is important to them? For example, if your patient has to choose between a highly effective drug with a bad side effect profile and a less effective drug with minimal side effects, which would they choose? 

Rooted in traditional economic theory, stated-preference methods have historically been used in a variety of non-healthcare industries.  Our experts have been applying these methods to medical decision making for nearly two decades. What we and our clients have learned is that traditional health economics, patient-reported outcomes (PROs) and the patient’s point-of-view are increasingly important factors to consider for you to fully understand the potential and positioning of a treatment in the market.

Preference studies can be used to help you with:

  • Product development strategies
  • Product positioning and value messages
  • Market segmentation
  • Product uptake estimates
  • Adherence and treatment effectiveness
  • Critical satisfaction measures
  • Risk management strategies
  • Risk tolerance assessments

Let our Health Preference Assessment team help you understand your patients’ (or other stakeholders’) preferences and predict how they value different treatment options. We are a multi-disciplinary team skilled in applying the most appropriate stated preference methods—discrete choice experiments (DCE) / conjoint analysis, best-worst scaling, threshold technique, and contingent valuation methods—to your research question so you can make better product and market decisions.

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