BFA, Graphic Design
East Carolina University, Greenville, NC
Daniel McRae is a seasoned creative designer with nearly 20 years of experience in crafting compelling, brand-driven visual communications for pharmaceutical and healthcare providers. Prior to joining RTI-HS, he served as the director of Digital Strategy and Design at Contrast Creative in Raleigh, North Carolina, where he led the development of innovative digital experiences. His expertise spans user research, persona development, content mapping, analytics, and usability, allowing him to create impactful solutions that resonate with users and drive measurable results. These solutions included websites, stand-alone single page sites, social media assets, pay-per-click campaigns, and targeted videos and animations.