Regier DA, Sicsic J, Watson V. Choice certainty and deliberative thinking in discrete choice experiments. A theoretical and empirical investigation. J Econ Behav Organ. 2019 Aug;164:235-55. doi: 10.1016/j.jebo.2019.05.031
Goyal RK, Williams DH, Sansgiry SS, Essien J. Awareness and perceived usefulness of the website designed to facilitate informed health insurance purchase decisions. TPHJ. 2010 Jul;62(3):8-11.