Harris JR, Patel MK, Juliao PS, Suchdev PS, Ruth LJ, Were V, Ochieng C, Faith SH, Kola S, Otieno R, Sadumah I, Obure A, Quick R. Addressing inequities in access to health products through the use of social marketing, community mobilization, and local entrepreneurs in rural Western Kenya. J Popul Res. 2012;2012:470598. doi: 10.1155/2012/470598
Finkelstein EA, Kosa KM. Use of incentives to motivate healthy behaviors among employees. Gender issues. 2003 Jun;21(3):50-9. doi: 10.1007/s12147-003-0005-0