Bernstein C, Kosa KM. Framing messages to motivate consumers: example for thermometer use. Presented at the 2019 Consumer Food Safety Education Conference; March 7, 2019. Orlando, FL.


Public health campaigns may use persuasive messaging to appeal to either consumers’ logic or emotions or arguments that good or bad things may happen if the behavior is not adopted. This study used focus groups to explore consumers’ response to different ways to frame messages on food thermometer use.

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