Brogan A, Zhang K. From data to dialogue: mastering conversations to amplify HEOR impact and influence. Presentation to be given at the ISPOR 2025; May 15, 2025. Montreal, Canada.


ISPOR’s 2030 Strategic Plan highlights gaps between our development of rigorous scientific studies and the trust, understanding, and relevance needed for decision-makers to act on our findings. In this session, experts will introduce practical techniques from the field of motivational interviewing and explore their use in one-on-one and small group conversations to seek input, obtain buy-in, and influence decision-making within our organizations and externally. Join us to see these skills in action and practice real-world examples in a lively group discussion.

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