ISPOR’s 2030 Strategic Plan highlights gaps between our development of rigorous scientific studies and the trust, understanding, and relevance needed for decision-makers to act on our findings. In this session, experts will introduce practical techniques from the field of motivational interviewing and explore their use in one-on-one and small group conversations to seek input, obtain buy-in, and influence decision-making within our organizations and externally. Join us to see these skills in action and practice real-world examples in a lively group discussion.