Members of our team will be on-site and available for meetings during the event. Join us for the following session.
Driving Sustainable Market Access: Implementation Science in Action Through Medical Affairs
- Monday, June 9 from 1:30 PM to 2:15 PM
This roundtable will explore how Implementation Science (ImpSci) can empower Medical Affairs teams to drive sustainable market access strategies. As stakeholders increasingly demand real-world evidence and practical integration of therapies, ImpSci is uniquely positioned to bridge the gap between clinical innovation, healthcare delivery, and patient access. Participants will discuss how ImpSci principals can be applied to identify adoption barriers, scaling up payer access strategies, and enhance provider and patient engagement. Our panel will highlight how early integration of ImpSci into evidence planning supports successful reimbursement and pull-through to optimize patient access.
