Redesigning the Value Demonstration Playbook for Integrated Evidence Planning

Value

  • Supported the transition from a "core team" to an integrated "asset team" model through revision of the Value Demonstration Playbook

  • Helped prevent duplication and gaps while enabling earlier planning and smoother cross-functional handoffs

  • Added value messages usable across markets and stakeholder interactions

  • Revised the Playbook to reflect updated assignments and activities for the evidence team within the asset team structure

Resource Type
Case Study

Opportunity

Our client needed to revise the Value Demonstration Playbook to support the transformation of one of their business units from a “core team” structure to an integrated “asset team” model across product development. The Playbook guided product-agnostic evidence planning from preclinical development through commercialization. 

Challenge

This initiative required translating a new organizational model into a practical, integrated HEOR framework that reduced duplication, enabled earlier evidence planning, improved cross-functional handoffs, and supported consistent value messages across markets and stakeholder interactions. 

What We Did

  1. Reviewed the current Value Demonstration Playbook, asset team materials, and related structures
  2. Conducted interviews with key internal client contributors and current Playbook users to define needed changes and priorities for the revised Playbook
  3. Developed and revised an updated Value Demonstration Playbook incorporating stakeholder feedback and refined team assignments and activities
Areas
Value, Access, and HEOR
Offerings
Health Economics
Outcomes Research
Value and Access
Services
Value Communication Materials