MBA, Health Sector Management
Fuqua School of Business, Duke University, Durham, NC
PhD, Organic Medicinal Chemistry
University of Alcala, Madrid, Spain
Maria Fernandez, PhD, MBA, is a Senior Director of Market Access and Outcomes Strategy at RTI-HS. Dr. Fernandez has more than 20 years of experience working for and within the pharmaceutical industry. She has conducted systematic and comprehensive literature reviews, developed dossiers, and worked extensively in payer research projects and in reimbursement and market access issues in various therapeutics areas, including respiratory, central nervous system, reproductive health, hematology, infectious diseases, cardiovascular diseases, oncology, medical devices, and diagnostic tests. She has considerable experience conducting primary and secondary market research and developing cost-analysis, market segmentation, pricing, and market strategies in the United States, Europe, and Latin America. She has also developed competitive market strategies to create demand for new products and has recommended pricing strategies. In addition to the United States market, Dr. Fernandez has experience conducting market assessments in international markets, including Argentina, Brazil, France, Italy, Germany, Mexico, Spain, and the United Kingdom. She has a doctorate in organic medicinal chemistry and has worked as a senior research scientist for 10 years in the pharmaceutical industry and academia. She also has an MBA and has worked for more than 10 years within health care companies, such as Johnson & Johnson in Madrid.