Hauber AB, Marshall D, Bridges JFP. Stated preference methods - part II. Presented at the ISPOR 24th Annual International Meeting; May 19, 2019.


The need to understand patient preferences for health and healthcare has become well established and demand for stated preference studies – especially conjoint analysis and discrete-choice experiments – has grown exponentially in recent years. This course will provide an in-depth overview of methods for conducting stated-preference studies including designing a survey, developing an experimental design, analyzing data, and presenting results. The course will review good research practices for conducting studies using conjoint analysis and discrete-choice experiments and review recent practical and methodological advances in this developing field. The course will include hands-on exercises and detailed case studies of recent empirical examples to illustrate concepts.

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