Bullok KE, Hauber AB, Mansfield CA, DiSantostefano RL, Poulos C. Patient preferences: using conjoint analysis and stated preferences in drug development and regulatory decision making. Presented at the DIA 2019 Global Annual Meeting; June 23, 2019. San Diego, CA.

The need to understand patient preferences for health and healthcare has become well established and demand for stated preference studies has grown exponentially in recent years. This short course is designed as an introduction to a range of stated-preference methods and the application of these methods in drug development, regulatory decision-making, and patient advocacy. The short course will also provide an overview of good research practices and principles that are broadly applicable to all stated-preference methods and describe how good research practices can be applied to discrete choice experiments and several other stated-preference methods. Topics to be covered will include designing a survey, developing an experimental design, analyzing data, and presenting results. This short course will include hands-on exercises and detailed case studies of recent empirical examples to illustrate concepts.

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