Tarver M, Marshall DA, Hauber AB. Patient-preference information – what it is and what it is not. Presented at the ISPOR Educational Webinar; March 4, 2020.


This webinar will provide a background on patient-preference methods and conducting patient-preference studies. The topics covered will include overviews of (1) what patient-preference information (PPI) is and what it is not, (2) a range of stated-preference methods, (3) the core components in the design of a stated-preference study, and (4) the recommended qualities of patient-preference studies that are outlined in the U.S. Food and Drug Administration’s (FDA) PPI guidance. In addition, the presenters will use an example of a stated preference study to elucidate some of the concepts addressed in the webinar.

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