Health Preference Assessment

Do you know what your patients value and what they would be willing to trade off (or pay for) to get what is important to them? For example, if your patient has to choose between a highly effective drug with a bad side effect profile and a less effective drug with minimal side effects, which would they choose?

Rooted in traditional economic theory, stated-preference methods have historically been used in a variety of non-healthcare industries.  Our health-assessment solutions experts have been applying these methods to medical decision-making for nearly 2 decades. What we and our clients have learned is that traditional health economics, patient-reported outcomes (PROs) and the patient’s point-of-view are increasingly important factors to consider for you to fully understand the potential and positioning of a treatment in the market.

Health Preference Assessment at RTI Health Solutions