Medical Affairs

Maximize life cycle and launch excellence

A robust, patient-centered medical affairs strategy ensures that scientific innovations reach the right patient at the right time in the right context. We partner with you to facilitate healthcare decisions that are evidence based, commercially attuned, globally integrated, locally informed, and proactively refined for high impact and sustained scientific exchange with patients, providers, payers, and health systems.

Medical Affairs Solutions Informed by Insight, Guided by Evidence, and Designed for Impact

photo illustration of group of people reviewing files with data and graphs overlay on red and blue background

Offerings

Supporting effective healthcare decisions requires more than just data – it demands strategic planning, rigorous evaluation, and compelling storytelling. We provide the scientific expertise, agility, and fresh thinking to achieve optimal solutions for patients, families, and healthcare partners.

Integrated Evidence Strategy
Expert Insights
Medical Education

Integrated Evidence Strategy

Bridge the planning-to-execution gap

Combining insight and customized strategy with high-quality delivery, we partner with you to develop impactful integrated evidence plans, anchored in an understanding of the product, the audiences, and the landscape in which they operate. 

Multidisciplinary, global teams provide comprehensive evidence planning, design, delivery, and communication expertise, ensuring a seamless experience and continuity of outcomes across the product life cycle. 

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Expert Insights

The insights that shape strategy start with the right questions

Whether you're building an evidence plan, preparing for launch, or navigating a complex stakeholder landscape, understanding what experts, payers, and providers truly think is essential. We partner with you to design and execute targeted primary research—from Delphi panels and advisory boards to stakeholder interviews and competitive intelligence—that surfaces the perspectives you need and translates them into strategies that move your product forward.

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Medical Education

Knowledge doesn't change practice. Understanding does.

We design and deliver scientifically rigorous medical education programs that translate complex evidence into clear, credible learning experiences for healthcare professionals and other stakeholders. Our engaging, interactive formats are purpose-built to promote meaningful knowledge retention and practical application through digital solutions, including e-Learning and customized learning journeys.

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Solutions for Medical Affairs

StrategyInsightDelivery
Medical strategy and positioningDelphi panels and advisory boardsScientific content development
Experiential congress planningConference booth design and interactivesScientific activity development
Communications planningStakeholder mapping and insightsPublications and interactive extenders
Launch and life cycle readinessLandscape and competitor intelligenceMedical education and training programs
Integrated evidence generation planningCross-functional alignment and trainingMSL materials and field training
Digital engagementMedical insights, metrics, and reportingOnline platforms, data stories, and visualizations
Global-local alignmentSocial sentiment analysisPatient journeys

Meet Our Experts

lisbon
Oct 7 - 9, '26
Access Forum EU

Contact our team to schedule a time to meet during Access.

bethesda
Oct 19 - 20, '26
DIA RWE

Contact our team to schedule a time to meet during DIA RWE.