Early engagement with payers, health care providers and potential patients will provide your brand with key insights from these important customers and allow you to incorporate these learnings into your plan before launch.
Qualitative Research
Our market access team has extensive experience in conducting in-depth one-on one qualitative interviews with payer decision makers (medical and pharmacy directors) who are responsible for product assessment and formulary tier placement at the regional and national plan level. We also have wide-ranging experience interviewing clinicians responsible for product selection for a given indication, other health care professionals involved in product use and patients and patient advocacy organizations who influence product selection. Our experienced market access team has the proven experience to uncover the real interpretation behind customer responses and translate this information into usable strategies for your brand.
Many of the new technologies will require input from a variety of decision makers, in these situations we will conduct interviews with all the relevant contributors.
Quantitative Research
For many clients the qualitative interviews are often used to inform the quantitative research instrument which is used to address questions that address the nuances of your category and brand with the robustness of larger sample sizes. By reaching larger numbers of customers through quantitative market research, you can have greater confidence that the research data results will enlighten your overarching pricing and reimbursement strategy.
