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Leading expert, Deirdre Mladsi to Speak at the DIA Annual EuroMeeting, March 26-28 in Copenhagen 2012
posted 2012.2.20

Research Triangle Park, NC - Deirdre Mladsi, Head of Health Economics and Market Access at RTI Health Solutions will speak at the DIA Annual EuroMeeting in Copenhagen, March 26-28, 2012.

Dee Dee's presentation, scheduled for Tuesday, March 27, at 9:00 AM is titled, "Assessing Product Attributes within a Threshold Pricing Model: How commercial thresholds can inform the drug discovery process." She will discuss how threshold pricing models can be useful for bringing clarity to a new product development team, including quantifying, testing, and clarifying expectations of a new product's performance and expectations for achieving target prices.

For more information about her presentation or to arrange a meeting with Dee Dee at the conference please feel free to contact her.

 

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